edgeio has announced the paid content platform. Distributed Commerce meets Web 2.0

Press release for download

Product Description given to Gnomedex Attendees

News from the Web on this:

Digg – here
Techmeme – here and here
ReadWrite web – here
TechCrunch – here
Venturebeat – here
Gnomedex – here
Jeff Jarvis – here
Dan Farber – ZDNet – here
Rob Hof at BusinessWeek – here
Bub.blicio.us – here
Mashable – here
Forecast Blog – here

It has been a great effort by the team at edgeio to get this launched. The company now has 6000 advertisers who will, by September, have 29 million classified ads in the system, and with the launch of “Classified Boards” in March recruited its first 1000 publishers. Now with “Transactional Classifieds” the number of publishers who can use edgeio will grow enormously. The vision of a Classified Ad Network for the Internet is one step closer.

PC Forum

I’m at PC Forum this week. Monday saw the pitches of 9 startups (including edgeio)

Here is the movie of their 2 minute infommercials.


I have been gratified to see all the coverage about edgeio since I demo’d it last week at SDForum’s Search SIG, and Rob Hof’s first post. Everybody seems to like the concept. You can track the discussion here and here.

Mike posted on Techcrunch and on the edgeio blog.

For those who like to know the background, just a few pointers.

Philosophically: tagging – it seemed to me – was the thing that could enable RSS to be leveraged as an application layer enabler. Basically, the idea of RSS carrying a payload for an application. Using the “listing” tag to enable a decentralized listings marketplace was and is, in my view, only a start. It can enable users to use their blog for listings. In future I would expect many more applications to be built using various tags as their starting point (podcast and videocast and photocast seem obvious ones). Indeed if you combine the “listing” tag with the “services” tag and one of those today you would be creating a subset on edgeio focussed on podcasts, videocasts and photocasts.

The exciting thing for me is the idea that edge content and applications can enable each other. But additionally that the applications can be a vehicle for the distribution of that content. edgeio – the name – is the word edge with an I and an O. The I stands for “In” and the O for “Out”. We will have API’s for all edgeio content and allow both individuals and other applications to re-publish our data in new and unpredicatable ways. Want listings on your gadget blog, just call our API (we will have a widget for this) and you can have gadget specific listings on your gadget blog. And so on..

How it started: I first came up with the edgeio idea in late 2004, whilst working with the Real Time Web team at VeriSign, as an external consultant. Mike and I began working on it almost immediately and then added Vidar Hokstad (back end engineer) and Matt Kaufman (product manager) to the team in early 2005. Fred Olivera has done front end work since last October. His role is more or less complete now (great job on the design by the way).

I’m looking forward to seeing how all this plays out. Thanks for the – so far – gracious and positive reception.


Good discussion on Pete Cashmore’s Mashable post.

Phil Sim disagrees with Pete. Has some critical points.


At some point soon we will try and aggregate the critical remarks on the edgeio blog. We’re pretty heads down on getting edgeio launched so this may take a couple of weeks but rest assured we are reading all remarks and will both be thinking about them and learning from them.